Need Supply
Description:
Need Supply was a U.S.-based e-commerce brand established in 1996. Starting off only selling vintage Levi’s, they later expanded their offering to premium contemporary brands.
Their team required a web design and UX resource to update key areas of the site. Additionally, they sought to incorporate a new section dedicated to limited and exclusive sneaker releases.
Roles:
Product Design
Design Systems
Web Design
Year:
2018
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[Fig. 5.4-6]
The non-cookied landing page was updated to allow customers to quickly branch into the site's 3 main retail categories, with Men's and Women's cateogries being the primary focus.
[Fig. 5.7]
The new directed landing pages (e.g. "Womens") included shoppable links as well as articles from the new Editorial section. Articles would appear based on the section.
[Fig. 5.8-9]
At mobile viewports, content stacks and scrolls.
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[Fig. 5.10-11]
The Inline shopping components scrolled horizontally on mobile viewports.
[Fig. 5.12-13]
Articles were updated to be composed of a variety of layout components, creating a dynamic, magazine-like feel.
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[Fig. 5.14]
At the end of each article, customers were directed to more content or a shopping experience.
[Fig. 5.15]
The desktop checkout flow was updated to allow customers to see their cart throughout the checkout process.
[Fig. 5.16-20]
A sneaker section titled “Releases” was created to facilitate the growing demand for limited sneaker drops.
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[Fig. 5.21-25]
Within the Sneakers section, customers we able to enter raffles to receive the opportunity to purchase these limited releases.